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Fargo-Moorhead Luxury Atelier

The Art of
Beautiful Hair.

Where precision meets artistry. We don't just cut hair — we craft a transformation designed entirely around you.

Book a Consultation Our Services
2,400+
Transformations
4.9★
Client Rating
12+
Years Mastery
Discover
Precision Haircut Bespoke Color Balayage Artistry Keratin Smoothing Editorial Blowout Deep Conditioning Scalp Ritual Bridal Styling Precision Haircut Bespoke Color Balayage Artistry Keratin Smoothing Editorial Blowout Deep Conditioning Scalp Ritual Bridal Styling

“Your hair is the finest accessory you will ever wear.
It deserves to be treated like haute couture.”

— The Velourra Philosophy

Our Offerings

Signature
Services

Every service is a private experience — unhurried, personalised, and delivered with the discretion and skill of a master atelier.

01

Precision Haircut

A sculptural cut tailored to your bone structure, texture, and lifestyle. Every strand placed with intention.

45 – 75 min
$65from
02

Bespoke Color

Single-process to full-foil color formulated exclusively for your complexion and desired dimension.

90 – 120 min
$95from
03

Balayage & Highlights

Hand-painted luminosity that moves with your hair. A result so natural, no one can tell it isn't yours.

120 – 180 min
$145from
04

Keratin Treatment

Eliminate frizz and restore glass-like smoothness for up to five months. Our most transformative service.

180 – 240 min
$220from
05

Editorial Blowout

Volume, movement, and luminous shine. The definitive finishing experience before any event.

45 – 60 min
$55from
06

Deep Conditioning Ritual

A restorative treatment for chemically-treated or heat-damaged hair. Intense nourishment from root to tip.

45 – 60 min
$45from
12
Years of Artistry
in Fargo-Moorhead
2,400+
Transformations
and counting
8
Master Stylists
each a specialist
Our Atelier

Crafted for Those Who
Know the Difference

VELOURRA was born from the belief that a haircut is not a commodity — it is a craft. Founded in the Fargo-Moorhead area by a team of stylists trained in the finest salons of New York and Paris, we brought that standard of excellence home.

Every consultation begins with listening. We study your hair's history, understand your daily rhythm, and design a look that is unmistakably, effortlessly yours. We work exclusively with professional-grade, ethically-sourced products and invest in continuous education so our standards never plateau.

✦
Precision

Every cut is architectural. We measure in millimetres and in feeling.

◈
Discretion

Your time with us is unhurried, private, and entirely yours.

◇
Education

We train continually in Paris, New York, and London techniques.

✧
Results

You leave looking better than you thought possible. Every single time.

Arrange a Consultation
Client Voices

What Our Guests Say

★★ ★★ ★

"I walked in with a decade of bad haircuts and walked out feeling like a different woman. They didn't just give me a style — they gave me my confidence back."

S
Sophie M.
Fargo, ND
★★ ★★ ★

"The keratin treatment was genuinely life-changing after years of humidity frizz in the FM area. Six months later and my hair still looks like I just left the salon."

A
Ava R.
Moorhead, MN
★★ ★★ ★

"The level of care and attention here is genuinely unlike anything in the region. It feels like a private studio, not a salon. I won't go anywhere else."

N
Natalie K.
West Fargo, ND
Find Us

Begin Your
Transformation

Atelier Address
3204 13th Avenue S, Suite 120
Moorhead, MN 56560
Reservations
(701) 555-0100
Correspondence
hello@velourra.com
Atelier Hours
Monday9 am – 7 pm Tuesday9 am – 7 pm Wednesday9 am – 8 pm Thursday9 am – 8 pm Friday9 am – 6 pm Saturday9 am – 5 pm SundayClosed
Book a Visit

Request a Consultation